If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing up in” ChatGPT — and they are not the same thing. Getting indexed by ChatGPT means OpenAI’s search crawler discovered your page and stored it […]
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AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88% of those summaries citing three or more sources. Bain’s 2025 research found that roughly 80% of consumers rely on zero-click results in at least 40% […]
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Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools are rapidly reshaping how teams execute and measure email campaigns. AI advances now support everything from subject line creation and personalization to send-time optimization and revenue attribution. This guide breaks […]
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Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized.
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As Josh Peacock explains; “Hiring managers use measurement to screen candidates within the first 15 minutes of an interview. It won’t get you hired, but it takes you out of consideration if you don’t have it.” Implications for your resume Explicitly define measurement skills in your resume AI search complicates attribution through zero-click experiences and fragmented tracking. […]
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Let’s start with the good news. Right at the beginning, Google confirms that: The best practices for SEO continue to be relevant because our generative AI features on Google Search are rooted in our core Search ranking and quality systems. Naturally, you might have doubts, given how different AI Mode and the impact of our SEO […]
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Third-party sources play a major role in how AI systems understand and describe brands. For example, AirOps research found that 85% of brand mentions in AI search came from third-party sources rather than brand-owned content. The exact percentage will vary, but the implication is that your site is not the only source shaping your AI visibility. Growing […]
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AI search behavior may be causing a dip in your traffic, but it’s also sending higher-quality leads your way. For marketers, that second part is a massive win. AI search was the number one predictor of purchase intent for CRM software buyers, according to HubSpot’s State of AEO 2026 report. And there are more findings […]
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It seems like every brand is scrambling to get a piece of the pie in this new answer engine optimization (AEO) world. But what if you could get ahead of the curve by knowing the best on-page content formats for AI as verified by research? I pored over results from the new HubSpot State of […]
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There’s a widening gap between what the market says about AI and what we actually hear from customers. The media, the VCs, the AI labs, and influencers have all talked about AI replacing humans, ripping out trusted software, and token-maxxing as ends worth pursuing. But the leaders running real businesses are increasingly asking the right […]
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