Most email marketing teams know the basics. Authenticate your domain. Clean your list. Write a compelling subject line—test before you send. But for enterprise and mid-market teams, doing the basics well is rarely where performance stalls. The gap shows up later — when a growing contact database starts fragmenting sender reputation, when automation workflows built […]
Read More
Differentiate Combine those two signals and you get a positioning idea: pitch Martinelli’s as the original mocktail. The brand existed before Prohibition, before Coca-Cola even. Ask an LLM what the original mocktail is, and it’ll tell you Shirley Temple. That’s wrong. The Shirley Temple was created in the 1930s. Martinelli’s predates it by decades. Execute […]
Read More
Now my final one and probably the one that most people struggle with is being agile and adaptive. What this means is that rather than trying to plan out an entire year of content, you give yourself space to be agile, to be adaptive to what is happening around you in your industry and create […]
Read More
The data doesn’t lie. According to HubSpot’s 2026 State of Social Media Report, 67% of marketers believe social media to be more important in the next two years, while 73% say it’s harder than ever to stand out.
Read More
Something big just shifted in how people find answers online. More buyers are skipping the investigation and deliberation of clicking through blue links on Google, in favor of asking ChatGPT, Perplexity, and the like for one direct answer.
Read More
Learning how to optimize your website for AI search is one of the hottest skills for marketers right now, because the audience for these tools is growing fast. Monthly unique visitors to the major answer engines climbed from 634 million in Q1 2025 to 904 million in Q1 2026, up more than 40% in a […]
Read More
How much does AEO cost? The short answer is roughly $30 a month for a monitoring tool you run yourself to over $15,000 a month for a full-service agency program that handles everything for you — with a wide middle in between. What lands you at one end of that range or the other is […]
Read More
Search is no longer just about traffic and clicks – it’s about visibility, representation, and exposure to your target audience, no matter what platform they use. In an AI-driven world, a growing share of your customer base is likely to ask an AI assistant for a summary rather than use a traditional search engine. A year […]
Read More
1. Semantic So number 1, semantic. This is obviously one we’re very familiar with from conventional keyword research. Instead of wireless mice, what about cordless mice or other similar sorts of synonyms? 2. Entity Number 2, entity. I might bring in a specific brand or product. Is Pulsar a good pick-up for gamers? 3. Follow-up […]
Read More
GBP category: not what’s technically accurate, but what’s driving discovery in this market right now. It’s not a small lever either, Whitespark’s 2026 survey ranks primary category as the single highest-weighted relevance factor in the entire local algorithm. City and service area: the biggest nearby city is rarely the right answer. Homepage intent: what people […]
Read More