If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
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I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike businesses, nonprofits don’t sell products or services. You have to rethink your approach and simultaneously evoke compassion in your followers, increase their count, and make donors believe in your noble cause. […]
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Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse. Creating a website can feel daunting, but it’s all about knowing where to start and keeping an eye on the current trends. The best websites are crafted with care to match your […]
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These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses and products from videos that I saw scrolling on Instagram or Tiktok. #Tiktokmademebuyit is no joke. According to Wyzowl, 89% of businesses use video as a marketing tool, and 73% […]
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“Inclusive marketing is all about brands acknowledging the many ways that people are different,” says this marketing master.
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Imagine a weighted balance scale: on one side is brand visibility; the other, lead generation. Your job as a content marketer is to use gated and ungated content to successfully balance both goals.
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2025 is upon us, and a new year brings new trends and new challenges. If you‘re a brand looking to leverage social media video this year, you may not know what to expect but don’t worry.
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Prior to launching my own marketing business, I worked at athletic apparel company Gymshark, driving our marketing strategy around community. I knew that bringing people together was powerful. I just had to move that concept out of the fitness space and into business. How hard could it be?
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It’s rare that a B2B marketer is funny on LinkedIn.
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