Feeling overwhelmed when it comes to meeting people IRL? Don’t worry. You’re not the only one. In fact, we have a blog post filled with tips from 21 marketers for networking as an introvert. Define your goals and objectives Knowing what you want to achieve will help you make the most of your time and […]
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Purna Virji — Principal Consultant & Global Program Manager at LinkedIn I’ve spoken at conferences worldwide but still need to disappear into a bathroom stall to recharge between sessions. People are always surprised when I tell them I’m an introvert. I’ve just gotten good at being “on” during events, so good that people assume I’m naturally […]
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So firstly, search volume, now this might be useful for Google. It’s not actually that useful for YouTube. One, we have no way of actually knowing the search volume on YouTube. Google doesn’t provide this information. There are tools that claim to be able to offer this. But in reality, what they’re offering you is […]
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Customer relationship management (CRM) systems have become foundational to effective email marketing. For teams learning how to use a CRM for email marketing, the key is connecting contact data, segmentation, automation, and measurement into a single, cohesive workflow.
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Schema markup for AEO helps answer engines understand a website. Schema is readable by AI crawlers because it’s added to a site’s HTML. It allows SEO professionals to add additional context and map entities without overwhelming the website’s front end or users. This additional context provided by schema reduces ambiguity and increases the likelihood that […]
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If you want to know how to get indexed by ChatGPT, I’ll show you, but first, I want to clarify: Other articles on this topic conflate “getting indexed by” with “showing up in” ChatGPT — and they are not the same thing. Getting indexed by ChatGPT means OpenAI’s search crawler discovered your page and stored it […]
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AI search interfaces are reshaping how content gets surfaced and cited. Pew Research data from 2025 found that around one in five Google searches produced an AI-generated summary, with 88% of those summaries citing three or more sources. Bain’s 2025 research found that roughly 80% of consumers rely on zero-click results in at least 40% […]
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Marketers are turning to AI-powered tools to scale relevance without increasing manual effort as inbox competition increases and performance expectations rise. AI email marketing tools are rapidly reshaping how teams execute and measure email campaigns. AI advances now support everything from subject line creation and personalization to send-time optimization and revenue attribution. This guide breaks […]
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Keyword research for AEO can feel overwhelming because audiences are searching for almost everything in AI search, and queries are nuanced and personalized.
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As Josh Peacock explains; “Hiring managers use measurement to screen candidates within the first 15 minutes of an interview. It won’t get you hired, but it takes you out of consideration if you don’t have it.” Implications for your resume Explicitly define measurement skills in your resume AI search complicates attribution through zero-click experiences and fragmented tracking. […]
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