Cookie-scented body wash flew off the shelves. Shaken espressos made a comeback (as long as they’re associated with short ‘n sweet blondes), and, oddly, interactive guerrilla marketing caught a second wind (or whiff?). I think it’s safe to say that 2025, thus far, has been a chaotically charming year to be both a marketer and, […]
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Okay. So if you’ve been around here for more than a little bit, you know that I follow a gluten-free diet for health reasons. So when I go to a restaurant, I’m wondering, does their menu work for people like me? Now your ideal customers are going to have these questions as people like me […]
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Every marketing campaign I’ve participated in has always had social media at its core. It’s no shock — over five billion people are active on social platforms daily. So if you want your product, service, and mission to reach the maximum number of people, your business needs to be on social media, too. However, the […]
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Choosing your B2B marketing team structure hinges on two essential criteria: something that works for your needs now and something that will work in the future. At the most basic level, you’re always looking for something road-worthy — something that can take you (and your passengers) from point A to point B without a hitch […]
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Personalized experiences are becoming increasingly important to customers — and marketers are listening. Just look at Imañya James, a product and marketing specialist for the widely regarded skincare brand Topicals. She’s appeared in many of the brand’s campaigns herself, demonstrating first-hand how products work, sharing recommendations, progression photos, and usage tips. I’m increasingly impressed by […]
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Social media marketing is a lot of work. It’s a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether you’re a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. To hone […]
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Are people still using Facebook? What about Threads? And is TikTok’s volatility driving users away? Just 54% of brands say they’re confident they can keep up with new social media platforms. If you’re in the other half, I dove into the latest industry data and spoke to social media experts for you to uncover the […]
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“Email is the only marketing channel that offers an equal playing field for all marketers,” says Jay Schwedelson.
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It’s no secret that content is king. And with more and more channels to keep up with — each requiring unique formats for your creative content — AI tools aimed at social media are stepping in to do some of the heavy lifting. In this post, I’ll introduce you to 15 cutting-edge AI tools for […]
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A content strategy for startups begins with a simple truth: Every piece of content needs a purpose. I learned this lesson the hard way when managing my first startup blog. Armed with enthusiasm but no real plan, I spent three months writing what I thought were brilliant posts about industry trends. When I finally dug […]
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