Figuring out how to work from home feels easy, right up until the cat throws up on your computer. And your neighbor, who you can only assume is building a time machine, starts firing up all sorts of power tools. In those moments, remote work life feels more like a punishment than a miracle. Remote […]
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As a former digital journalist and now a content creator at HubSpot, I’ve designed everything from breaking news graphics to viral memes — but infographics are where real impact happens. Whether it’s a marketing funnel breakdown or a customer journey map, a great infographic makes complex ideas simple and shareable. Honestly, I prefer Canva for […]
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When I first started my small business, advertising seemed daunting. With a limited budget, I couldn’t fathom spending thousands on TV commercials or ad campaigns.
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When I was first setting up my freelance business website, I read tons of articles and social media posts about how to find and attract quality leads. Because none of that advice said much about designing the actual form for capturing those leads, I didn’t put much thought into whether lead form best practices even […]
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You and I both know it: there’s no secret to a successful social media campaign. Instead, there’s just strategy; nowadays, posting won’t cut it — and social media marketers are feeling the pressure more than ever. Tons of moving parts constitute a high-performing, truly modern social strategy. According to HubSpot’s 2025 Social Media Trends Report, […]
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The story of 7-Eleven’s remarkable transformation in Japan offers a masterclass in global expansion done right. Despite being an American brand, 7-Eleven has become a beloved institution in Japan with twice as many stores, and 8x higher profit margins than in its home country.
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If you’ve ever tried to put together an email marketing plan, you might have wanted to pull your hair out at least once or twice. Maybe you didn’t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck.
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I’ve fundraised $725,000 in one year for a local charitable foundation, and its social media strategy played a big part in the outcomes. Unlike businesses, nonprofits don’t sell products or services. You have to rethink your approach and simultaneously evoke compassion in your followers, increase their count, and make donors believe in your noble cause. […]
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Looking for web design inspiration? I’ve rounded up what I consider to be the best website designs to act as your personal muse. Creating a website can feel daunting, but it’s all about knowing where to start and keeping an eye on the current trends. The best websites are crafted with care to match your […]
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These days, video is absolutely essential to get people to discover your business and their next must-have product. I’ve found some of my favorite businesses and products from videos that I saw scrolling on Instagram or Tiktok. #Tiktokmademebuyit is no joke. According to Wyzowl, 89% of businesses use video as a marketing tool, and 73% […]
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